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An official complaint to the Advertising Ethics Council has been made by a private person over the religion critical bus adverts in Helsingfors/Helsinki.
The adverts which carry the text “There is probably no God – Stop worrying and enjoy life” are part of a campaign by organised by the Free Thinkers and Humanist Association. It has attracted criticism of both Christian churches and Muslims in Finland.
The complainant has argued that the advertisements are hurtful towards all those that believe in a religion. The decision of the relavent authorities in this matter should be an interesting one to watch. Presumably if it is ruled to be considered false advertising, some proof that there is a God would have to be offered to counter act the false claim. If the complainants manage to come up with this, I expect we can see this story very soon as the top story on all newspapers and tv news channels. Until then, perhaps it is best just to allow freedom of speech to take its course. After all, it brings the subject of religion towards the top of the agenda. And this is surely a good thing for not just the atheist campaigners – but also the churches, who are given column space in newspapers to defend their position. All publicity is good publicity, so they say.
It would be fair to assume that the answer to this question is yes. At least if you base your conclusion on product packaging and many signs in Finland. All the more often, the Swedish version of text on product wrappers and on signs is less visible and often even less comprehensive than that of the Finnish version. More rarely, it’s simply badly or wrongly translated. So, it’s an often heard joke amongst Swedish speakers that a person has to have good eyesight to be Swedish-speaking.
The capital of our country, Helsingfors as we call it in Swedish, Helsinki in Finnish, is in fact Finland’s largest Swedish-speaking municipality if one goes by the raw number of Swedish-speaking Finns living there. There are roughly 30 000 Swedish-speakers in our capital, although it’s overall large population means that today these account for only slightly over 6% of the entire residents. But from its foundation by King Gustav Vasa in 1550 all the way until around the turn of the twentieth century, Swedish-speakers were in the majority. During the twentieth century, virtually the whole of Nyland (Uusimaa), but especially the capital, saw massive internal migration as thousands of Finnish-speakers from the interior of the country flocked to the more affluent south. Whilst they undoubtedly gave much to our nation’s economic progress, they had the side effect of irrevocably changing the language situation in many historically Swedish environs – a process that continues even today.
In today’s Helsinki, few Swedish-speaking Helsinki residents (at least those below around 60) bother to start conversations in Swedish in shops, businesses and often even with the authorities (who are legally obliged to offer services in both national languages). The frustration with being met by someone who does not understand or does not want to understand is just all too common. Yet, even in an ever more monolingual capital, there are still spaces that are exceptions to this rule. Places such as in branches of Aktia (a bank), certain known Swedish-speaking cafeteria hangouts and other traditionally Swedish-speaking-owned businesses and of course Stockmann are still thought, by many, to be places where one can naturally speak Swedish without causing oneself too many problems.
It has therefore caused a minor controversy – at least within the pages of Hufvudstadsbladet (slang: Husis) – that Stockmann (slang: Stokis) has, for the first time that at least anyone can remember, placed advertising signs outside its main central Helsinki department store in which the Swedish-text is not afforded equal coverage with the Finnish version. That the adverts also use the Finnish slang word ‘Stocka’ instead of the Swedish slang ‘Stokis’ even in the Swedish text just adds insult to injury. Stockmann’s marketing director brushes off criticism of both these matters saying that they had to make the Swedish text smaller as otherwise the advert’s picture would not have fit on the banner.
The title picture is taken a while back inside the then-newly opened extension of S-market in Borgå. The Finnish text directs the shopper towards the sugar (’sokerit’). The Swedish shopper is sent to buy socks (’sockor’, Swedish for sugar is ’socker’). Source: Borgåbladet
Helsingfors Helsinki
Astrid Thors has announced that she will stand as a Swedish People’s Party (Sfp) candidate in her hometown, Helsinki, in October’s municipal election. Thors has never before been a candidate at municipal level. She has, however, previously been a civil servant at municipal level and worked for the Association of Municipalities. She has also served in the European Parliament.
According to a press release released by Sfp, Thors, who currently represents Helsinki as a member of parliament, says it’s “natural to also engage in municipal level politics”.
Thors is the Europe and Migration Minister in Finland’s government and has been involved in driving through more immigrant friendly policies. The Swedish People’s Party has one of the most positive attitudes towards immigration of Finland’s political parties. According to Sfp’s press release, Thors said that “As minister with responsibility for integration policies, I know that it is the municipalities that are decisive if integration policy is to succeed”.
Thors also believes that it’s vital that Helsinki is developed so that all of its citizens have sufficient recreation areas and access to sports facilities suitable for all ages. She also believes that elderly care must be improved and that it must be possible that service is available in one’s native language, “that includes elderly people with other mother tongues than Swedish and Finnish”.
Minister Thors was born and grew up in Haga and has lived in both Vallgård (Vallila) and Ulrikasborg (Ullanlinna). She currently lives in Tölö.
Greens in Sibbo (Sipoo) will fight this autumn’s municipal election as an independent association according to a report from Radio Vega Östnyland. Most Green activists in Sibbo have cut their link to the national party because of the Greens’ government ministers stance on the annexation of south west Sibbo by Helsinki. When the matter came up in the government, the Green’s ministers supported Helsinki’s forced take-over of an area of south west Sibbo. This was passed in government by a vote of 8-4. The annexation will occur on 1 January 2009. Previously, around 95% of Sibbo’s electorate had voted against the proposal in a referendum organised by the municipal council. The decisions by both the government and later the high court of administration in favour of Helsinki have been seen by many as an attack against municipal democracy and as a victory of the large over the small. In many letters to newspapers, the annexation has been likened to rape.
After the decision, the Greens lost many members in Sibbo who resigned in protest. The same fate also affected Kokoomus (who are the second largest party in Sibbo’s local council), whose government ministers also all supported Helsinki’s forced annexation. The Greens now face a tough municipal election in Sibbo, with 3 of their 4 councillors stating they will not stand for reelection.
Currently, the Swedish peoples party (Sfp) has 20 mandates in Sibbo. The national coalition party Kokoomus have 10. SDP hold 6, the Greens currently have 4 and Centre has 3 councillors.
The image is from one of the several protests against Helsinki’s forced annexation of south west Sibbo that occurred during 2007.
Borgå (Porvoo) and Lojo (Lohja) are sending a joint letter to the Helsingfors (Helsinki) regional cooperation meeting requesting admission as members into the group, according to YLE Radio Östnyland.
The two towns are of the opinion that they already are, according to many criteria, a part of the metropolitan area. Borgå points to its weight in co-planning of the enhancements of the E18-road between Helsingfors and St Petersburg and the planning of the so-called HELI railway from Helsingfors to Luumäki via Borgå and Lovisa.
The capitals fangs grow yet nearer still…
